Companies have a vested business interest in managing their water
With California facing its worst drought conditions in its history, toxic algae blooms in Lake Erie, and water costs rising 33 percent since 2010, water’s value — both its actual costs and our perception of it — has been transformed since Smith’s time.
Companies today have a vested business interest in managing their water consumption. Since 2011, businesses globally have invested $84 billion in water management projects.