Denim Industry Attempts to Use Less Water and Clean up Manufacturing Practices

In 2011, the defining denim brand launched an environmentally friendly version of their timeless line; Water‹Less jeans. These green jeans cost the same, but use 28% less water in the finishing process, approximately 33 liters per pair. Levi’s estimated that they saved over 16 million liters of water for the past Spring/Summer collection.

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Photo: Flickr user: bsdfm