business development

The reasons for these risks are straightforward. A growing population and increasing economic activity, coupled with declining water quality in many regions, have resulted in increased competition for water in the public and private sectors. While the term “water scarcity” is frequently heard, we are more specifically experiencing greater competition for water. The amount of fresh and accessible water is static; we do not create new water or “use up” existing supplies. Instead we are placing greater demands on an irreplaceable natural resource.